With the Oscars coming up, lunch-time conversations in the office have started to feature our own Academy Award predictions (with the The Artist heavily favored to win for Best Picture, naturally). In the lead up to the big night, it occurred to me that there’s a lot that email marketing can learn from the movies. [...]

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Since we’re on the topic of frequently asked acquisition email questions, here’s another: Is my unsubscribe rate an acceptable one? There’s a short answer and a long answer to that question. Short Answer: Done right, acquisition email should have an unsubscribe rate on par with retention email. You read that correctly. At ividence, the unsubscribe [...]

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Speaking with new and current publisher clients at ividence, one of the most common concerns we hear is, “How will this affect how subscribers view my company?” This is a great question, and we love to hear it! Publishers who ask this understand both the value of email marketing and the importance of respecting subscribers. [...]

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There are a number of email and digital marketing events on our radar this month, and we thought we would share. ividence team members will be attending Online Marketing Summit, MarketingSherpa Email Summit, and Email Evolution Conference. If you’ll be attending and would like to meet with us, please email us at contact.us@ividence.com.   February [...]

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