A couple of weeks ago, we ran across this great post from McSweeney’s, which exemplifies the absolute perfect unsubscribe page copy. Frankly, we were inspired. It’s true, everyone wants to get your emails. It doesn’t matter if their needs have changed or if they are no longer interested in your company. They just want your [...]

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We are excited for all of the events coming up in April. ividence will be exhibiting at ad:tech San Francisco. CEO Eric Didier will speak in the Marketing Masters series at ad:tech and also at eM12 in San Francisco. We’ll also be at MediaPost’s Email Insider Summit. If you’ll be attending and would like to meet [...]

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When the health and value of an email list deteriorates, things can go wrong very quickly. It can feel like you’ve just gotten very unlucky, but the reality is that list owners make their own luck when it comes to the health and value of a list. Recently, we’ve offered up tips on how to [...]

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  The ividence team is exhibiting at ad:tech San Francisco on April 3-4. If you plan to attend, we encourage you to visit us at Booth #1635 to learn more about the ividence platform. To schedule a meeting for the event, please email contact.us@ividence.com. CEO and co-founder Eric Didier will also be presenting at the technology presentation [...]

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In my last post, I wrote about a question we love to hear when we talk to publishers about acquisition email: “How will this affect how subscribers view my company?” This week, I wanted to discuss a question that we’re not as eager to hear: “So can I buy an email list from you?” The [...]

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ividence CEO and Co-Founder Eric Didier will present at the Plug and Play Spring Expo on March 22 in Sunnyvale, CA. The Spring Expo is hosted by Plug and Play Tech Center, a thriving Silicon Valley community of over 300 startups from all over the world. ividence will also be exhibiting at the expo. If [...]

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Marketing budgets are limited, and it can be hard to make the case for any new spending. At ividence, we talk a lot about how to do acquisition email right, but if you’re on the fence about whether to try acquisition email (or trying to make the case for it within your organization), these are [...]

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Though it’s not quite as busy as February, we’re excited about these March events that offer education for digital marketers and publishers. ividence team members will be attending the Publishing Business Conference & Expo in New York and OMMA Global in San Francisco this month. If you’ll be attending and would like to meet with [...]

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