We talk with a lot of email list owners who are interested in monetizing their email lists but aren’t sure how. They understand their email list is a valuable asset, but they don’t know how to unlock that revenue stream without damaging the value of the list. A lot of these publishers have a very [...]

In addition to the home office in Paris, ividence has offices in San Francisco and New York. For those of you who follow football, you’ll understand there was a little rivalry going on during the NFL playoffs between our bi-coastal offices. As baseball season starts up, we’re already anticipating a Yankees vs. Giants World Series. [...]

ividence exhibited at ad:tech San Francisco last week. It was a great opportunity to meet people behind some of the newest innovations in advertising technology and the people who are using those technologies. However, San Francisco also played host this week to a few authors whose books are incredibly relevant to advertising and marketing. Two [...]

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ad:tech San Francisco was busy for the ividence U.S. team! In addition to our booth at the expo, CEO Eric Didier spoke in the Email Marketing Masters series (as well as participating in a panel at eM12 on Tuesday). ad:tech has posted some great pictures and video of the event, so be sure to check [...]

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Hitting the Target covers tips and tricks for navigating the world of email advertising for advertisers, agencies and list owners. The blog is written by staff members at ividence, the stand-alone email ad exchange that uses behavioral targeting to send email ads to the subscribers most likely to be interested.