It won’t do his ego any favors to broadcast this fact, but my dog Simon is absolutely adorable. As a result, we talk a lot about Simon at the ividence office and many photos are shared. In some ways, sending email ads is like owning a dog. Email advertising is all about winning over a [...]

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 A California Court of Appeal recently ruled in a case centered on a California anti-spam law, and there’s a lot of confusion around what, if anything, the ruling changes with regard to how email marketing works, particularly with regard to email ads. I had a ton of questions about the case law and what it [...]

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We talk a lot about how publishers can send less and monetize their list more by increasing the relevance of email offers. However, there’s also a lot of good that comes from sending regular emails (whether retention or acquisition) to your list, in the form of increased hygiene, branding, and more. By having regular email [...]

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ividence CEO and co-founder Eric Didier recently wrote a post for the Email Experience Council’s blog covering how email works as a customer acquisition channel. Thanks to the EEC for letting ividence share a little of our knowledge! And a special thanks for the continued great work for spreading excellence in email marketing!   Can [...]

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