If there is still a question in your mind about whether or not it’s important to segment and target your email lists, I’d like to banish it: 25% of people say they have unsubscribed from an email list due to irrelevant content In a study of 100K marketing emails sent, HubSpot found that senders with [...]

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An email list is one of the most valuable assets that a company holds, but knowing how to tap into that asset can be difficult. Based on our experience with email advertising and clients’ questions, we put together this guide to monetize your email list with integrity and control. In it, we explain: How stand-alone [...]

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In case you missed them, these are some of the stories that made the rounds at our office last week, including tips for building trust through email marketing, email innovations, and why relevance is so important. Basic tactics for building trust with your email marketing: Part 1 – Mark Brownlow of Email Marketing Reports share [...]

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Our office in San Francisco is well aware of my respect for the film Scarface. As I’ve told them, I first watched the movie in French. Unlike English dubs of foreign films where the line might be heard long after it’s clear the character has stopped speaking, French-dubbed films feature voice actors who painstakingly create [...]

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In case you missed them, these are some of the stories that made the rounds at our office last week, including tips for more effective list building (in 10 minutes), mobile optimization, and writing better emails. In The Next 10 Minutes: Improve Your List Growth Through Evaluation – Take 10 minutes to evaluate these four [...]

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In case you missed them, these are some of the stories that made the rounds at our office last week, including a great analysis of birthday emails and how top 100 retailers are missing the mark in email marketing. New Data Prove Why You Need to Segment Your Email Marketing – In case you still [...]

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ividence CEO and co-founder Eric Didier recently wrote about how to incorporate stand-alone email ads into a monetization strategy for the Business2Community website. Special thanks to Business2Community for allowing us to share this article with their readers.   4 Steps for Incorporating Stand-Alone Email Ads into Your Revenue Strategy At ividence, we talk to a [...]

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Mary’s recent post doting on Simon and a Benchmark Email post about the five email tips from pre-school both inspired me to take an opportunity to dote on my own daughter who is now five. My wife and I have been proud to watch my daughter grow into a bright, charming, and polite five year [...]

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San Francisco, CA & New York, NY June 4, 2012 – ividence, the first stand-alone email ad exchange, has successfully completed a $4 million series B capital increase led by Omnes Capital (formerly Credit Agricole Private Equity), with participation from existing investor, A Plus Finance. Created in 2008 and based in Paris, ividence connects advertisers [...]

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