In case you missed them, these are some of the stories that made the rounds at our office last week, including how to use email to reach individuals, the email campaign you need to re-engage and clean your email list, and what marketers find to be the most effective email tests. Email Marketing: Landing page [...]

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We are very excited to share ividence CEO Eric Didier’s article on MediaPost. In the article, he discusses where standalone email advertising has been historically, the new performance-based approaches to advertising, and how to make it work for your brand.      How Does Email Work As A Performance-Based Advertising Channel? Email marketing has always [...]

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In case you missed them, these are some of the stories that made the rounds at our office last week, including why we should all be email marketers (as explained by a social media strategist), the one important thing about subject lines, and lessons learned from A/B testing. We Should All Become Email Marketers – [...]

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Marketers talk a lot about data: email marketing data; data from search, display, and social campaigns; or information from any of a host of other channels. With so much data being collected, it gets challenging to know what to do with it. (Fun fact: According to an IBM survey, 70% of CMOs feel unprepared for [...]

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In case you missed them, these are some of the stories that made the rounds at our office last week, from why email subscribers are a marketer’s most valuable asset to ways to segment your email list for maximum relevance. Email Subscribers: A Marketer’s Most Valuable Asset – At ividence, we are big proponents of [...]

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CEO Eric Didier recently sat down with Dodeqa blog author Thibaud Clement to discuss ividence’s stand-alone email ad exchange, entrepreneurship, and more. Leverage The Power Of Acquisition Email With Eric Didier, CEO At Ividence – InterviewFor this first interview in San Francisco, I was pleased to talk with Eric Didier, an inspiring French serial entrepreneur. [...]

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Solving the riddle of inactive subscribers seems to be mission critical for the email marketers we talk to or hear from every day. Return Path weighed in on how suppression of inactives improves email deliverability, and Dela Quist explained how these best practices may cost email marketers significant revenue. Every conference we attend has a [...]

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In case you missed them, these are some of the stories that made the rounds at our office last week, including tips to encourage subscribers to update their preferences, using special characters, and how a welcome series can increase revenue and open rates. Why Should I Update My Email Preferences? – DJ Waldow talks about [...]

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ividence CEO and co-founder Eric Didier recently wrote about how to use visuals to improve email advertising over on MarketingProfs. Special thanks to MarketingProfs for allowing us to share this article with their readers. Picture This: Acquisition Email That’s More Visual Looking at the evolution of social media over the last few years, you can [...]

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