News of Note on the Inbox – July 9, 2012

09 Jul

Posted by Mary Byrne as Email Ads, Email News

In case you missed them, these are some of the stories that made the rounds at our office last week, including tips to encourage subscribers to update their preferences, using special characters, and how a welcome series can increase revenue and open rates. Why Should I Update My Email Preferences? – DJ Waldow talks about [...]

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Picture This: Acquisition Email That’s More Visual

09 Jul

Posted by Mary Byrne as Acquisition Email Basics, Email Ads

ividence CEO and co-founder Eric Didier recently wrote about how to use visuals to improve email advertising over on MarketingProfs. Special thanks to MarketingProfs for allowing us to share this article with their readers. Picture This: Acquisition Email That’s More Visual Looking at the evolution of social media over the last few years, you can [...]

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Hitting the Target covers tips and tricks for navigating the world of email advertising for advertisers, agencies and list owners. The blog is written by staff members at ividence, the stand-alone email ad exchange that uses behavioral targeting to send email ads to the subscribers most likely to be interested.