In case you missed them, these are some of the stories that made the rounds at our office last week, including how to own a moment in the inbox, 50 ways to improve conversions through great landing pages, and how email segmentation (and more relevant emails) can reduce advertising costs by 73%. How A Fortune [...]
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Hitting the Target covers tips and tricks for navigating the world of email advertising for advertisers, agencies and list owners. The blog is written by staff members at ividence, the stand-alone email ad exchange that uses behavioral targeting to send email ads to the subscribers most likely to be interested.
Have a burning question about acquisition emailing? Let us know, and we may write a blog in response. Email us .
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