Posted by Mary Byrne as Email Ads
ividence CEO and co-founder Eric Didier recently wrote about how to incorporate stand-alone email ads into a monetization strategy for the Business2Community website. Special thanks to Business2Community for allowing us to share this article with their readers.
4 Steps for Incorporating Stand-Alone Email Ads into Your Revenue Strategy
At ividence, we talk to a lot of email marketers who are interested in monetizing their email list. Even though they may be from different industries and at different stages in the process, their concerns are similar: ensuring that their subscribers feel (and are!) respected and maintaining the value of their overall email program.
Often, these list owners just want a guiding hand in getting started the right way. So we put together this step-by-step process to guide you through monetizing your email list in a way that is strategic for your company and respectful of your subscribers.