ividence CEO and co-founder Eric Didier recently wrote a post for the Email Experience Council’s blog covering how email works as a customer acquisition channel.

Thanks to the EEC for letting ividence share a little of our knowledge! And a special thanks for the continued great work for spreading excellence in email marketing!

Can Email Work as a Customer Acquisition Channel?
A lot of savvy email marketers ask the question of whether email can work as a customer acquisition channel. Because the power of email marketing is based on permission (which can’t be transferred), the assumption is that email can’t be used to acquire new customers.

In reality, email can be a tremendously powerful customer acquisition channel when it’s handled right. I am, of course, biased, since ividence is an ad exchange for acquisition email. Still the numbers bear me out. Read the rest of the post on the EEC’s blog.