I see a growing conversation among advertisers about programmatic media buying. Some are still trying to grasp what programmatic marketing is, while others are working to convince others in their organization of the need to expand their programmatic efforts. ividence throws something of a wrench into the already complicated works by bringing a programmatic approach [...]

• 2 Comments

We want to say a big thank you to MediaPost for gathering up so many fantastic speakers and organizing so many opportunities to get to learn from email gurus at last week’s Email Insider Summit. Thanks also to the speakers for sharing their knowledge. This was the third time that ividence has attended the summit, [...]

• Comments Off

I recently attended one of Maker’s Mark’s Cocktail Party 2012 events in San Francisco. Not only did I walk away with a nice mini cocktail shaker and get some free drinks, I also got a great reminder of how easy it is to be creative in growing your email list. I went with a friend [...]

• 3 Comments

A few weeks back, we started a series on where standalone email advertising fits into your media plan. Our first post explained why you should put part of your Facebook ad budget into an email ad campaign. With the holiday season fast approaching, many online retailers are looking for ways to showcase “door buster” promotions [...]

• 1 Comment

At ividence, we know that it’s tough for marketers to make decisions with their budgets. Every dollar invested in one area may mean a dollar that can’t be invested in another area, which can mean deciding between advertising in a proven channel and experimenting with a promising new one. We get that. And we know that [...]

• Comments Off

Earlier this week, we shared an article by Chris Donald that attempts to illuminate the human side of an email list. Looking at a hypothetical list of one million people, he walked through the number who would likely be going through life-changing events like having a child, getting married, or moving. It is absolutely worth [...]

• 1 Comment

On our blog, we’ve talked about how marketers can use email ads, why email advertising works, and even what a five-year-old can teach you about best practices in email advertising. We received a lot of questions when our CEO Eric Didier wrote on MediaPost about how email works as a performance-based advertising channel. So we [...]

• 1 Comment

One of the most obvious benefits of standalone email advertising is that you can take as much space as you need to explain complicated concepts. As a result, dedicated email ads have often been used to find new prospects for industries that are complex (like finance or insurance) or whose buying cycle is very long [...]

• 2 Comments

While talking about ividence’s email ad exchange recently, a simple question was asked: “Why email advertising?” This is a question we naturally think about pretty often. We talk daily with media buyers who have an ever-increasing number of tools to reach consumers. They rely on us to show them how adding email ad campaigns into [...]

• 2 Comments