This afternoon, we head out of the office for the last time in 2012. We wanted to leave you with some of our most popular posts from this year. 5. Behaviorally Targeted Emails Keep User Engagement Mint-y Fresh – Our look at how Mint.com keeps their emails engaging and helpful for users by incorporating behavioral [...]

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I see a growing conversation among advertisers about programmatic media buying. Some are still trying to grasp what programmatic marketing is, while others are working to convince others in their organization of the need to expand their programmatic efforts. ividence throws something of a wrench into the already complicated works by bringing a programmatic approach [...]

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We want to say a big thank you to MediaPost for gathering up so many fantastic speakers and organizing so many opportunities to get to learn from email gurus at last week’s Email Insider Summit. Thanks also to the speakers for sharing their knowledge. This was the third time that ividence has attended the summit, [...]

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“Big data” blossomed into one of the most used marketing buzzwords of 2012. From the Obama campaign’s use of data to drive donations and volunteering to concerns about “do not track” standards, it’s been the year of big data. Most of the focus has been on how to use data to improve your marketing or [...]

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A few weeks back, we started a series on where standalone email advertising fits into your media plan. Our first post explained why you should put part of your Facebook ad budget into an email ad campaign. With the holiday season fast approaching, many online retailers are looking for ways to showcase “door buster” promotions [...]

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Happy Halloween week! We hope that everyone on the East Coast is staying safe and dry!   These are the top email marketing stories that caught our eyes over the past week. Here, you’ll find new research on what consumers are using tablets for, common misconceptions about email marketing, and Return Path’s President bringing out [...]

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As usual, we’ve collected our favorite marketing, advertising, and email news that caught our attention over the past week. Among them are some great ideas for mobile friendly emails, email advertising, and behavioral marketing. Top Email Design ideas for Mobile friendly emails – This is a good roundup of articles from around the web that [...]

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At ividence, we work with a variety of list owners, each of whom maintain different subscriber data, have different relationships with the people on their lists, and have different requirements for how their subscribers are emailed. As you can imagine, a lot of work goes into making sure that we do our part to keep [...]

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We’ve gathered up the marketing, advertising, and email news that caught our attention last week, from info on the intersection of social media and email to how to turn watching The Karate Kid into an email marketing class. Feeling Abandoned? Two Reasons a Re-Engagement Campaign Makes Sense – ClickMail Marketing explains why a re-engagement campaign [...]

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