This afternoon, we head out of the office for the last time in 2012. We wanted to leave you with some of our most popular posts from this year. 5. Behaviorally Targeted Emails Keep User Engagement Mint-y Fresh – Our look at how Mint.com keeps their emails engaging and helpful for users by incorporating behavioral [...]

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We hope you all had a fun and relaxing holiday. As usual, we’re sharing our top email and digital marketing stories, including Andrew Kordek’s opinion on the email and daily deals markets, trends to watch in 2013, and ReadWrite’s take on how data will affect the remainder of the 21st century. How The Daily Deals [...]

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This week’s email news roundup includes tips for landing pages, thoughts on the response to web tracking, and insights from the Email Insider Summit. Customer Anger Over Tracking Isn’t About Privacy, It’s About Respect – This is an interesting thought piece on what people are actually unhappy about when it comes to web tracking. Often, [...]

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We hope everyone had a great weekend and is excited to hear from the MediaPost Email Insider Summit. CEO Eric Didier and Director of Marketing Communications Lynn Dalsing will be at the event. Here are some of the stories from the past week that caught our attention, including a nice post from AdExchanger that gets [...]

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Starting into December, the holiday email marketing starts to really heat up. We are looking forward to seeing innovative ideas and designs in our inboxes. Some of the most interesting articles we read over the past week cover increasing conversions with tips from a six-year-old, the right length for a subject line, and some great [...]

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We hope everyone had a great Thanksgiving and is having a great start to the week back at work. We rounded up five posts on email and marketing news, covering everything from email design to the emerging trends changing the face of email marketing. 3 Pre-Thanksgiving Holiday Email Marketing Predictions – Speaking of Thanksgiving, Chad [...]

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In this week’s email marketing news roundup, we have articles on improving customer relationships, growing your email list, the effectiveness of marketing automation in increasing customer engagement. Marketing Automation: 25% more engagement, 0% unsubscribe in 4-email series – MarketingSherpa shares this case study from Workopolis. The website decided to move toward a more lifecycle approach [...]

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We’ve got a short news roundup this week since we’re prepping for exhibiting at ad:tech New York. Be sure to stop by booth 2135 to say hi if you’ll be at the show. This week, we have posts on how to grow your email list, reducing irrelevance, and reactivating lapsed subscribers. Trending Now – Email [...]

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Happy Halloween week! We hope that everyone on the East Coast is staying safe and dry!   These are the top email marketing stories that caught our eyes over the past week. Here, you’ll find new research on what consumers are using tablets for, common misconceptions about email marketing, and Return Path’s President bringing out [...]

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