I see a growing conversation among advertisers about programmatic media buying. Some are still trying to grasp what programmatic marketing is, while others are working to convince others in their organization of the need to expand their programmatic efforts. ividence throws something of a wrench into the already complicated works by bringing a programmatic approach [...]

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We want to say a big thank you to MediaPost for gathering up so many fantastic speakers and organizing so many opportunities to get to learn from email gurus at last week’s Email Insider Summit. Thanks also to the speakers for sharing their knowledge. This was the third time that ividence has attended the summit, [...]

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“Big data” blossomed into one of the most used marketing buzzwords of 2012. From the Obama campaign’s use of data to drive donations and volunteering to concerns about “do not track” standards, it’s been the year of big data. Most of the focus has been on how to use data to improve your marketing or [...]

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I recently attended one of Maker’s Mark’s Cocktail Party 2012 events in San Francisco. Not only did I walk away with a nice mini cocktail shaker and get some free drinks, I also got a great reminder of how easy it is to be creative in growing your email list. I went with a friend [...]

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At ividence, we work with a variety of list owners, each of whom maintain different subscriber data, have different relationships with the people on their lists, and have different requirements for how their subscribers are emailed. As you can imagine, a lot of work goes into making sure that we do our part to keep [...]

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Print media are—for some of them slowly, but for all of them surely—making the transition into a digital world. For some, like The Atlantic, the growing pains are subsiding since they made the decision to go digital first long ago. For others, they are still working to figure out how to continue to produce the [...]

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Marketers talk a lot about data: email marketing data; data from search, display, and social campaigns; or information from any of a host of other channels. With so much data being collected, it gets challenging to know what to do with it. (Fun fact: According to an IBM survey, 70% of CMOs feel unprepared for [...]

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Solving the riddle of inactive subscribers seems to be mission critical for the email marketers we talk to or hear from every day. Return Path weighed in on how suppression of inactives improves email deliverability, and Dela Quist explained how these best practices may cost email marketers significant revenue. Every conference we attend has a [...]

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If there is still a question in your mind about whether or not it’s important to segment and target your email lists, I’d like to banish it: 25% of people say they have unsubscribed from an email list due to irrelevant content In a study of 100K marketing emails sent, HubSpot found that senders with [...]

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