3 Big Data Don’ts: What to Never Do With Marketing Data

13 Dec

Posted by Eric Didier as Email Ads, Publishers and List Owners, What not to do

“Big data” blossomed into one of the most used marketing buzzwords of 2012. From the Obama campaign’s use of data to drive donations and volunteering to concerns about “do not track” standards, it’s been the year of big data. Most of the focus has been on how to use data to improve your marketing or [...]

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How to Fail in Email Without Really Trying

30 Mar

Posted by Eric Didier as What not to do

A couple of weeks ago, we ran across this great post from McSweeney’s, which exemplifies the absolute perfect unsubscribe page copy. Frankly, we were inspired. It’s true, everyone wants to get your emails. It doesn’t matter if their needs have changed or if they are no longer interested in your company. They just want your [...]

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The 3 Worst Mistakes to Make for the Health of Your Email List

22 Mar

Posted by Kevin Deseuste as Acquisition Email Basics, Publishers and List Owners, What not to do

When the health and value of an email list deteriorates, things can go wrong very quickly. It can feel like you’ve just gotten very unlucky, but the reality is that list owners make their own luck when it comes to the health and value of a list. Recently, we’ve offered up tips on how to [...]

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Hitting the Target covers tips and tricks for navigating the world of email advertising for advertisers, agencies and list owners. The blog is written by staff members at ividence, the stand-alone email ad exchange that uses behavioral targeting to send email ads to the subscribers most likely to be interested.