We are very excited to share ividence CEO Eric Didier’s article on MediaPost. In the article, he discusses where standalone email advertising has been historically, the new performance-based approaches to advertising, and how to make it work for your brand. 

How Does Email Work As A Performance-Based Advertising Channel?

Email marketing has always focused on performance. Early on, marketers began tracking and improving performance in terms of opens, clicks, and — ultimately — ROI.

In many ways, standalone email advertising remained a different story. Still, this medium has great potential to fit in with the performance-based media buys many agencies and brands prefer.

Read the full article on MediaPost