Posted by Mary Byrne as Email Ads
We are very excited to share ividence CEO Eric Didier’s article on MediaPost. In the article, he discusses where standalone email advertising has been historically, the new performance-based approaches to advertising, and how to make it work for your brand.
Email marketing has always focused on performance. Early on, marketers began tracking and improving performance in terms of opens, clicks, and — ultimately — ROI.
In many ways, standalone email advertising remained a different story. Still, this medium has great potential to fit in with the performance-based media buys many agencies and brands prefer.