San Francisco, CA & New York, NY June 4, 2012 – ividence, the first stand-alone email ad exchange, has successfully completed a $4 million series B capital increase led by Omnes Capital (formerly Credit Agricole Private Equity), with participation from existing investor, A Plus Finance.
Created in 2008 and based in Paris, ividence connects advertisers and list owners with a platform that uses behavioral targeting to unlock the true potential of email ads. The company monetizes more than 50 million email addresses in France and in the United States as well as managing more than 3,000 campaigns a month. The company’s advertising clients have included Se Loger, WeekEndDesk, Aujourd’hui, Zanox, Tradedoubler, Cdiscount, Zalando, BNP Paribas, Cofinoga, La Redoute, 3 Suisses, Marionnaud, Ford, and Infogroup. ividence tripled its 2011 revenue compared to 2010.