CEO Eric Didier recently sat down with Dodeqa blog author Thibaud Clement to discuss ividence’s stand-alone email ad exchange, entrepreneurship, and more.

Leverage The Power Of Acquisition Email With Eric Didier, CEO At Ividence – Interview
For this first interview in San Francisco, I was pleased to talk with Eric Didier, an inspiring French serial entrepreneur. As CEO at ividence, a very innovative acquisition email ad exchange platform, Eric is sharing his experience in email marketing and explains how to leverage it for eCommerce.

Hi Eric! What have you done before launching ividence?

Well, I hold a MSc in Mathematics from Arts & Métiers, Paris, France and I am passionate about entrepreneurship. In 2000, I founded Soamai, a metadata applications company which was acquired by Allen Systems Group in April 2004, a firm I kept on working for, in the US, as Worldwide Vice President of Sales, Product Management and Solution Marketing. Back in France, I became International General Director at Viadeo before deciding to start my own company, again: ividence.

Read the full interview.