In case you missed them, these are some of the stories that made the rounds at our office last week, from why email subscribers are a marketer’s most valuable asset to ways to segment your email list for maximum relevance.

• Email Subscribers: A Marketer’s Most Valuable Asset – At ividence, we are big proponents of respecting subscribers. Joel Book of ExactTarget put together a thought-provoking piece on just why subscribers are important to marketers.
• 5 fresh ways to socialize your emails – Email marketers are big believers in the concept that email drives engagement in social media. If you’re wondering how to make that happen, Ryan Phelan offers these five tips.
• Email Marketing: How Much Is Too Much? #MKTGdebate – In prep for the marketing debate between Dan Zarella and Sam Mallikarjunan about whether to send more or less email, HubSpot put together this great breakout of some data points about email engagement and effectiveness.
• Where does Deliverability live in your organization? – Does deliverability belong under Marketing or Engineering? This post offers some insight into how to make that decision. (Hint: It’s a little bit of both.)
• 5 Ways to Make Sure Your Email Marketing Moves the Reader to Action – ConstantContact offers five tips on how to ensure your email marketing moves readers to the next step.

What have you been reading this week? We’d love to hear. Drop us a note in the comments or reach out to us on Twitter, Facebook, LinkedIn or Pinterest.

Photo courtesy of Mike Licht, NotionsCapital.com