In case you missed them, these are some of the stories that made the rounds at our office last week, including why we should all be email marketers (as explained by a social media strategist), the one important thing about subject lines, and lessons learned from A/B testing.

• We Should All Become Email Marketers – Social Media Today explains why email marketing is more important than we often give it credit for.
• Catalina: Marketers Waste Millions on Wooing Demos – A recent Catalina marketing study finds that looking at behavioral data can help marketers target to better drive revenue.
• 101 Things You Could Be Testing – Email marketing (and email advertising) can benefit from a consistent testing program, but it’s easy to fall into the same basic subject line testing. Morgan Stewart throws out 100 other things you can test.
• Subject Line Length Doesn’t Matter (Here Is The One Thing That Does) – It’s easy to forget that some important factors of email aren’t easy to break down into quantitative values. Instead of worrying about subject line length, ask if your subject line is interesting.
• A/B Testing Lessons Learned: 4 Marketing Case Studies – Four interesting A/B tests that marketers might want to consider for their landing pages (and results from companies who already ran them).
• Mid-Month Email Menagerie – Bronto’s Jim Davidson opens, scans, and clicks over 4,000 emails a month, and he was nice enough to gather up some insight into what he reads.

What have you been reading this week? We’d love to hear. Drop us a note in the comments or reach out to us on Twitter, Facebook, LinkedIn or Pinterest.

Photo courtesy of Mike Licht, NotionsCapital.com