In case you missed them, these are some of the stories that made the rounds at our office last week, including how to use email to reach individuals, the email campaign you need to re-engage and clean your email list, and what marketers find to be the most effective email tests.

• Email Marketing: Landing page testing less popular but more effective – On the heels of Morgan Stewart’s great post on 101 things you could be testing MarketingExperiments blog shares data on what marketers think are effective tests vs. the tests they actually run. Target audience is one of the lesser used tests, but considered very effective. If you want to see more on how you can use audience testing, our own Kevin Deseuste had some great tips on using email ad data for better email marketing.
• How to Increase Your Social Media Following via Email – Email is often called social media’s “secret weapon.” Read this post over on Mashable to figure out how you can use it to the best advantage.
• The Email Campaign You Need to Clean Your List & Re-Engage Subscribers – Re-engagement seems to be the aim of the day in email marketing. It’s important to keep your list healthy and hitting the inbox. HubSpot has a typically great post on how to run a re-engagement campaign.
• Are You Leaving Potential Email Subscribers On The Table? – So you’re re-engaging your current email subscribers, but are you adding to your email list? Marketing Land explains how to run an effective test to figure out how to improve your new email sign-ups.
• How to Use Mass (Email) Marketing to Reach the Individual – Email marketing thrives on permission and trust, so it’s important to reach out to people, not lists. Benchmark Email explains how to use email to turn mass marketing into more personal marketing.
• Bonus: How Does Email Work As A Performance-Based Advertising Channel? – ividence’s own Eric Didier wrote an article for MediaPost explaining how email works as a performance-based advertising channel.

What have you been reading this week? We’d love to hear. Drop us a note in the comments or reach out to us on Twitter, Facebook, LinkedIn or Pinterest.

Photo courtesy of Mike Licht, NotionsCapital.com