In case you missed them, these are some of the stories that made the rounds at our office last week, including how to own a moment in the inbox, 50 ways to improve conversions through great landing pages, and how email segmentation (and more relevant emails) can reduce advertising costs by 73%.

• How A Fortune 1000 Brand Uses Email To Stay Engaged – It’s always nice to see email marketing in the spotlight. In this case, Forbes explores how Guess uses email to keep in contact with customers.
• Email Is Not Dead. Now Shut Up. – So often email marketers get drawn into conversations about why email isn’t dead. Martin Lieberman explains why we shouldn’t waste our time.
• Owing a Moment in the Inbox – The best time of day to send emails varies from subscriber to subscriber, but Kara Trivunic offers some tips on what factors to look at to narrow in on the moment your brand can own.
• 50 Ways To Seduce Your Web Visitors With Persuasive Landing Pages – It’s not just about the click. KissMetrics explains how to make sure you follow through on the landing page.
• Email Segmentation: Targeted program reduces advertising costs 73%, leads to 3,000% ROI – Email can function as a strong customer acquisition channel, but it all relies on relevance and knowing what subscribers want.
• Bonus Infographic: Intelligent Email Marketing that Drives Conversions – There are some interesting (though unsurprising) stats in this infographic that explain how email performs as an inbound marketing channel. Courtesy of Monetate.

What have you been reading this week? We’d love to hear. Drop us a note in the comments or reach out to us on Twitter, Facebook, LinkedIn or Pinterest.

Photo courtesy of Mike Licht, NotionsCapital.com