In case you missed them, these are some of the stories that made the rounds at our office last week, including tips for building trust through email marketing, email innovations, and why relevance is so important.

• Basic tactics for building trust with your email marketing: Part 1 – Mark Brownlow of Email Marketing Reports share tips on how to build trust with your email subscribers.
• The One Thing that Email Marketers Never Complain About – You might not hear as much about innovation in email marketing as you do about changes in search, social, and display. However, innovation in email keeps moving along at a brisk pace. Chad White of Retail Email Blog details some of the biggest changes of the last few years.
• Marketers Still Struggle With Email Reputation Management – Return Path released its Sender Score Benchmark Report and infographic after analyzing over 130 million unique IP addresses in their Sender Score network. Tom Sather gives an at-a-glance overview of the findings and lessons learned.
• Where to Find Email Marketing’s Low-Hanging Fruit – This is a great video from MarketingSherpa asking email marketers where they think the easiest to acheive gains are in email marketing.
  
  
  
• Successful Email Marketing – Rule #1 – Keep It Relevant – iContact’s John W. Hayes explains the how and why of improving your email marketing through better relevance.
• Discover your perfect subject line – Bonus tool from Litmus to check your subject line appearance across different email clients.

What have you been reading this week? We’d love to hear. Drop us a note in the comments or reach out to us on Twitter, Facebook, LinkedIn or Pinterest.

Photo courtesy of Mike Licht, NotionsCapital.com