ividence CEO and co-founder Eric Didier recently wrote about how to use visuals to improve email advertising over on MarketingProfs. Special thanks to MarketingProfs for allowing us to share this article with their readers.
Looking at the evolution of social media over the last few years, you can plainly see that social media sites are being driven by imagery. Consider Facebook’s Timeline (and its acquisition of Instagram) or the breathtaking rise of Pinterest, and you’ll see evidence of a visual revolution.
Dozens of resources are available for choosing killer Facebook cover photos or putting together must-follow pinboards. However, we forget that email, too, is a social medium. And now is a great time to evaluate how you use images in your email marketing.